Monday, 19 February 2018
 
 
 
 
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CRM Phases PDF Print E-mail
3 main Phases

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CRM Modules PDF Print E-mail
  • Sales Force Automation
    Lead & Opportunity Management, Customer Tracking, Contact Info, Activity Management

  • Marketing Automation
    Direct marketing, Automated micro-marketing, Campaign Management, Data mining, etc.

  • Customer Service
    Help desk & call center, Web self-service, field dispatch, knowledge base

  • Partner/Channel Management
    Lead Routing, Channel Modeling

  • Knowledge Management
    Doc share, Email, Customer Collaboration, White papers, Q&A, etc.

  • Order Management
    Order entry & status, pricng & configuration, inventory availability, delivery management

 
CRM Strategy PDF Print E-mail
  • Reactive CRM: "Do ordinary things extraordinarily well" by providing excellent inbound customer service processes for customer contacts. These processes cover everything from inquiries about new vehicles to information on financing options.

  • Proactive CRM: "Create as many customer relationships as possible," and increase customer loyalty and market share.

  • Selective CRM: "Select and treat customers by segment" to focus on customer profitability by creating loyalty programs.

 
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